PRODUCT/''ARTEMIDE LIGHTING''TEXTILE
DAVID TAVCAR DESIGN PRACTICE, 2014

MATERIAL: SILKSCREEN PRINT ON 100% COTTON
WEIGHT: 330G/M
WIDTH: 136CM
TYPE OF REPEAT: HORIZONTAL 89CM, VERTICAL 63CM
CATEGORY: LIMITED PRODUCTION
PRODUCTION: MADE BY DESIGNER

EXHIBITED:
ARTEMIDE LIGHTING VIENNA/AUSTRIA SHOWROOM, 2014
COLLECTION: COLLECTION OF THE DESIGNER, PRIVATE COLLECTIONS

AFTER BEING CONFRONTED WITH THE BRIEFING THE FIRST QUESTION I'VE SET TO MYSELF WAS ''HOW CAN I AS AN INDIVIDUAL (DESIGNER) CONTRIBUTE TO THE PRESENTATION OF SUCH AN EXCEPTIONAL BRAND AS ARTEMIDE?''

ONE OF MY MOST CHERISHED SKILLS IS THE EXPERTISE OF HAND DRAWING.
IT'S NAMELY THE PERFECT MEDIUM TO MATERILIZE OR VISUALIZE THE SUBCONSCIOUSNESS AND FINALLY THE SUBCONSCIOUS COMPREHENSION IS THE ONE THAT EVENTUALLY GROWS INTO MEMORIES AND IMPRESSIONS WHICH I CONSIDER VERY CRUCIAL WHEN DISCUSSING EFFECTS OF EXPOSITION SPACES (SHOWROOM/WINDOW SHOPS).

SPACES WHERE THE EFFECT ON VIEWERS (CUSTOMERS)IS THE ONE THAT REALLY COUNTS. NOT TO FORGET MENTIONING THE IMPORTANCE OF HAND DRAWING WHEN DISCUSSING THE DESIGN PROCESS ITSELF.

PHOTOS BY JOSEF SCHAUER SCHMIDINGER








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