PROJECT/''CINEMAGERIE''INSTALATION
DAVID TAVCAR DESIGN PRACTICE, 2016

COMMISSIONED BY VIENNA DESIGN WEEK AND DIAGONALE FILM FESTIVAL
THIS PROJECT WAS A COLLABORATION BETWEEN DAVID TAVCAR, LENA GOLDSTEINER, VIKTORIA SCHMID, JOHANN LURF AND J.& L.LOBMEYR GLASSWARE VIENNA

MATERIAL: FILM PROJECTORS, PROJECTION CANVAS, STEEL CONSTRUCTION, ROTATION MOTORS,
GLASS CHANDELIER PENDANTS
CATEGORY: ONE-OFF

IN THE HEART OF THE INNER CITY, DESIGNERS LENA GOLD AND DAVID TAVCAR JOIN FORCES WITH THE FILMMAKERS JOHANN LURF AND VIKTORIA SCHMID TO ADAPT A FORMER CINEMA INTERIOR INTO A DREAMILY SENSUOUS ''LIGHT PLAY'' WONDER CABINET. THE FOCUS OF THE SHOW IS THE CINEMA ITSELF-ITS WAYS OF FUNCTIONING, ITS MAGIC. WHILE THE TRANSITION TO DIGITAL PROJECTION HAS LONG BEEN ACOMPLISHED, THE ICONOGRAPHY OF THE ANALOGUE CINEMA THEATER HAS ENDURED DOWN TO THIS DAY: THE BUZZ AND RATTLE OF THE PROJECTOR, THE LIGHT CLUSTERED INTO A BEAM, HWICH FIRST UNFOLDS THE ENTIRETY OF ITS MAGIC ON THE SCREEN, THE AUDITORIUM AS LOCATION OF THE ''BEING SINGULAR PLURAL'' (JEAN-LUC NANCY), THE CINEMA AS DISPOSITIVE. AND ANALOGUE OBJECTS THEMSELVES CONFRONT DIGITAL PROJECTIN IN THIS INSTALATTION, FIRST SET INTO MOVEMENT BY LIGHT.
''REDUCE TO THE MAX'' IS THE LEITMOTIF HERE OF AN EXHILARATING TREATMENT OF CINEMA, DESIGN, AND ARCHITECTURE. WELCOME TO THE FIRST ''LIGHT PLAY'' THEATER (AS THE CINEMA WAS FIRST CALLED ''LICHTSPIEL'' IN GERMAN)-IN THE VERY LITERAL SENSE OF THE WORD.



Cargo Collective 2017 — Frogtown, Los Angeles